Get More Roof Replacement Leads (100% Exclusiving & Qualified Roofing Leads)

For roofing companies, generating guaranteed roofing leads, marketing, and business development is a considerable challenge. Roofing companies generate leads via marketing techniques like paid advertising, natural SEO, and attending trade events or canvassing in person. Additionally, some roofers pay third-party brokers to swap contact details with prospects, which lowers exchange rates.

In general, there are two categories of roofing leads: shared and exclusive. Prospects who only contact your roofing firm are referred to as exclusive leads, whereas shared leads are open to numerous contractors at once.

Shared Roofing Leads: Brokers often apply to numerous rival businesses.

Exclusive Roofing leads: Usually arrive from marketing and only apply to your firm.

Naturally, there are lead variances per industry. Commercial roofing leads, for instance, differ from roof replacement leads in terms of value and availability. Comparing leads for metal roofing to leads for shingle roofing, for instance, reveals some clear advantages. For roofing experts, both supply and demand have a significant impact on cost per lead.

The following list of 6 business development tactics that will help the roofing industry generate more roofing leads:

1. SEO

Online lead generation for roofers is best accomplished through SEO. Unless you pay a 3rd party marketing director to improve your roofing website, there is no expense to obtaining an organic rank on Google’s top page. Naturally, the majority of roofers do not have the time to write new service articles and blog entries, let alone insert page titles, meta definitions, and keywords. Although SEO is a comprehensive procedure, its results might alter your company’s standing in the market.

Technological, across content, on-page, and link building are the four fundamental pillars of SEO. Of all lead generation strategies, SEO offers businesses the highest return on investment.

2. Social Media Marketing

Many roofers inquire as to how to obtain roofing leads on Instagram. Paid advertising is the solution. Since Google hides the majority of these updates from your followers, promoting advertisements on your home page doesn’t perform well. Instead, most users can be reached by launching sponsored advertising campaigns. To immediately obtain contact information, use Facebook Lead Ads. Alternatively, you may run more conventional ads and have consumers enter information into a strong funnel on the web page.

Lead ads are incredibly beneficial because they pre-fill forms with user contact details so that users may easily submit them. Users get tired of having to fill out their personal data, making drop-offs typical in standard online advertising forms and lead-generating channels.

3. PPC Marketing

New roofers might quickly climb the Google ranks with the use of Google Ads. Even with a click-through rate of roughly 40%, Google Ads continues to engage a large portion of the user base. Due to intense competition, PPC advertising is becoming more expensive per click, but depending on your location, they are still a reliable way to generate leads for roofers.

PPC possibilities for businesses are also available through Microsoft Advertising (previously Bing Ads) and Google. Bing’s CPCs are lower since they hold a smaller market share than other search engines. The number of users who still use Bing makes it worthwhile to test running the occasional advertisement. Engagement is the key to your ad’s success, regardless of the medium you utilize.

4. Direct Email

Although it might seem like snail mail is no longer helpful, statistics show that it still is for roofers. Consider whether a homeowner is more likely to look at their email inbox or their mailbox. Due to spam, the first response is the right one.

When employing an appropriate mailing list, direct mail can be as cheap as $50 per lead instead of the typical $55 per lead. Using regular mail to generate leads is still effective. Consider how sick and tired people are of receiving spam emails. Direct mail makes sense because people are more inclined to believe it than anything else in their Gmail accounts.

Similar to online forms, mailings that have eye-catching images and clear calls to action are most effective.

5. Advertising on YouTube

In the last ten years, Roofer’s capacity for video marketing has increased. Most cell phones feature high-definition cameras that can record roofers in action and while performing their duties. By posting branded YouTube videos and then integrating those movies on your website, you may also participate in video marketing. Since YouTube is an online platform in and of itself, some potential customers might come upon you when looking through the site’s extensive video library. Others may view your video on your websites because Google takes videos into account when determining how to rank pages in search.

YouTube is a terrific venue for promoting your business and brand because adults watch more adult-oriented social media material than any other type. Many roofers have used YouTube to promote themselves and their companies, and the channel has benefited. To obtain additional inspiration for your channel, read other success stories.

In general, you don’t need to be well-known for your YouTube content to be successful. In other ways, you can create leads even if you don’t become a household name online. Creating a lot of YouTube material is also a terrific method to increase your internet visibility, which might enable you to acquire leads from other sources.

6. Business Collaborations

In 2022, cooperating with suppliers can assist roofers in generating leads. Professional roofers can get an advantage over rivals by working with more well-known companies. Roofers occasionally even manage to secure an internal link to one of the provider websites, which helps SEO marketing indirectly increase lead generation.

You might seek out more referral partners like land developers and real estate agents who may be able to provide you with some client leads. Your chances of obtaining extra leads are better the more broadly you can expand your network.

Collaborating with online influencers in a world where commerce is increasingly conducted digitally makes sense. To talk about marketing, Roofing, and other business endeavors relevant to your company, think about joining individuals on their podcasts. The public will appreciate your insights, and you’ll also increase brand recognition.